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2022.01.17

Logo designed by Italian artist Michelangelo Pistoletto

MS Porrima’s logo was designed by Italian artist Michelangelo Pistoletto. Based on one of his signature works, “The Third Paradise,” the logo is comprised of 100 icons of the Blue Innovations.

This inspiring logo depicts a variety of plants and animals, and will be pasted on to MS Porrima. Which symbol is your favorite?

Infinity links the past to the future. The present is only a point, only a tiny moment in life. We must give ourselves more space to create the future in the present. The octogenarian artist and philosopher M. Pistoletto creates a great space. All the initiatives we have taken are summarized in 100 symbols that represent the future, and create the contours of the MS Porrima logo: The infinity symbol links the past to the future. Here is the Third Paradise imagined by the Maestro Michelangelo Pistoletto.

Maestro Michelangelo Pistoletto

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